Case Study
Risk Assessment Redesign
Led efforts to redesign RISE (Genome Medical's Hereditary Cancer Risk Assessment and scheduling flow) to achieve brand consistency and improve user experience according to contemporary design standards.
Project Goals
Bringing RISE up to standard
- Establish consistent branding across RISE (color palette, logos, components)
- Address UX debt through contemporary best practices and robust heuristics
- Optimize for different browser breakpoints (desktop and mobile)
- Elevate visual experience with clean, welcoming design
Design Outcomes V.1
Aligning brand and experience
RISE previously used GeneMatters branding, creating a disconnected patient and partner experience. Updates included matching colors, logos, and adding visual elements like updated imagery and illustrations.
Original flows had WCAG accessibility failures and outdated UI patterns. Page architecture was compressed and imbalanced.
Updated Branding
Before
After
User Testing
Validating with real feedback
8 participants recruited from the GM organization outside Product-Engineering. 30-minute Zoom interviews on mobile devices. Approximately 4 weeks for recruitment, interviews, and synthesis.
Affinity Map
What's Working
- Easy overall experience — "clean, smooth, and straightforward"
- Visually effective — "friendly and clean"
- Effective pages: main landing, relatives' cancer details, scheduling
What to Change
- Next button auto-advance caused confusion due to inconsistent implementation
- Family size pages were too similar
- Illustrations created disconnect with photos
- Appointment length not visible during scheduling
- Results page iconography confused users
- Progress bar inconsistently tracked actual progress
Design Outcomes V.2
High-impact improvements
Collaborated with engineering lead to select high-impact, minimal-build improvements.
Final Prototype
Takeaways
- Budget-constrained research yielded specific, actionable feedback using available resources
- Cross-organizational team exposure increased familiarity with and connection to product
- Opportunities to share research process and results through internal presentations